Target audience

When I am making my movie trailer I will need to distinguish a target audience so that I know what needs to be put into the trailer to pull them in, but also so I know what is appropriate to use for the age range of my target audience.  As my film is based on gangsters I have decided to look at what  Reservoir Dogs and Legend include in their trailers suitable to a target audience.

 Both of these films are an 18 certificate. Straight away this shows me that my target audience should be young adults and adults, because of the props and scenes required in gangster type films. This is shown by the two picture used on the screen as the characters in both images are holding guns. This implies not only violence but the chance of death and gore as well which is not suitable for anyone below the 18 certificate. Also with this certificate I will be able to use swear words for implied humor which will be a key element in me pulling in my target audience as shown by my previous blog, http://lewisglennonmediaa2.blogspot.co.uk/2015/09/target-audience-ledgend-trailer.html. Also when I analysed both trailers there are signs as violence as shown by here, http://lewisglennonmediaa2.blogspot.co.uk/2015/09/similar-products-reservoir-dogs.html.

Based on the certificates of these films and the things included in the trailer I will also make my target audience people aged 18 and upwards so that I can include typical gangster esc things such as guns and violence to help pull in my target audience as well as making an effective movie trailer.