Target audience

Recently I made a blog post,http://lewisglennonmediaa2.blogspot.co.uk/2016/02/blog-post_26.html,showing the images I have gathered of Poezzi for my magazine and movie poster, where I picked the seven best image's in my opinion. Recently I also got some positive feedback from my target audience telling me what images would be most effective for my poster and my magazine. I have added the images they suggested below.

As shown by the image below my target audience felt that my first image would be best for a magazine and the final two for a poster, where as the other person felt that the cigar image and the gun image would be best. I am glad with these responses as they I are the images I highlighted best for the poster and magazine. I am happy that they both agreed that the third image should be used for a poster as it implies action and he looks professional, so that way if I can link him in with Castro using the effect or I fail, I will still have a strong image to use. As already highlighted in my last blog, the first image will need the window removed if I am going to use it for a magazine but has enough space to allow me to add cover lines and Castro if needed. For my second image I am torn on what to do as it is my favourite image and my audience really liked it, however I feel that it might portray Castro as the main person when it is Poezzi. However I have decided to make a draft when I have the Castro pictures to see what it looks like before making a decision. I am really happy about my positive feedback and the fact that my target audience agree with what photo's are best for the magazine and poster.

Drafting and planning

As mentioned in a previous blog post, http://lewisglennonmediaa2.blogspot.co.uk/2016/02/organisation_20.html, I have recently been gathering pictures for my movie poster and movie magazine. Unfortunately I hit a bit of a snag with my Castro actor being unable to do a shoot on the day I planned. Therefore I will do his photo's on Tuesday 1st March. However I have been able to gather Poezzi's pictures and have selected ones appropriate for the poster and magazine below.

I am really fond of these seven images as I feel that they portray Poezzi perfectly as it shows his dominance and power. I am yet to decide what images will feature where at the moment so I picked seven I feel I could use for both the poster and magazine if needed. I feel that the third image could be used well for a magazine cover as there is plenty of space for me to add cover lines etc if I don't use Castro, but I could even add Castro if needed. However I will need to cut out the window background of that shot.

I also feel that the fourth image could be used well in a poster. I tried to base this off of the pose Ron Kray is doing in a poster I recently looked at, http://lewisglennonmediaa2.blogspot.co.uk/2016/02/organisation_20.html, and feel that it reflected it well. However my only problem with this is if I use this for a movie poster, then Castro will have to go above Poezzi. This will show how Poezzi is perhaps thinking about his next steps but may hint to the audience that Castro is the protagonist rather than the antagonist.

However I got an image where I could put Poezzi about Castro, as shown by the image above to help me with this problem. My last two images are one's I am gonna consider for an effect where I mix in Castro with Poezzi, as shown again with the link above to my previous blog post. By getting his body in and the gun it allows me to fit in Castro as well as  landmarks, as well showing the audience the action in the film as shown by the gun. However if this effect looks poor it is still a strong image that I can use on either my magazine or movie poster.

Drafting and planning

Here is a draft I drew for my magazine cover. As stated in a previous blog, http://lewisglennonmediaa2.blogspot.co.uk/2016/02/similar-products.html, I was intrigued by Empire magazines cover of Sherlock where they had Sherlock as the focal piece but with a shadow in the background to hint to the audience of danger. While I have yet to decide if Castro will feature on the front cover with Poezzi I thought this would be a cool idea to fit them both in but let the audience know that Poezzi is the protagonist. As shown here I have drawn Poezzi as the center piece holding a gun to let the audience know he is dangerous himself, but then in the background I will have Castro sort of lurking at the back looking at Poezzi to let the audience know he is his Nemesis. I think this will be a good idea as I can still base the cover lines around Poezzi as shown bu the picture, and I can let the audience know that they are gangsters by adding 'gang wars,' above the masthead. I will have Poezzi based over the masthead to show the audience that he is the main issue of the magazine and then will add in other cover lines and pugs to pull them in. While this magazine will be hard o construct as I will need to place Castro perfectly, I think it would be an effective cover. However I will continue to look at magazines and draft others before deciding what idea is best.

Similar products

Here is the front cover of Empire magazine for the James Bond film 'Skyfall.'  This front cover I think is quite useful as it has the style I could use for Poezzi on my front cover. With Bond wearing a suit it shows that he is of high quality and likes to dress slick for his line of work. Therefore I will use images of Poezzi in his suit for my front cover to show my audience that he is all about high quality as well as allowing me to contrast his appearance with Castro's to show their different styles if I decide to put Castro on my magazine cover. Also the plain background allows the main focus of the magazine to be on Bond mixed in with the broken glass effect. Therefore I have taken pictures of Poezzi up against a plain background so that the main focus can be on Poezzi and his appearance. This plain background also allows the audience to focus on the gun Bond is holding which is a crucial part of his job. Therefore I will let Poezzi hold a gun to show the audience that he is a dangerous person as he is willing to kill. Once again as Bond is center of the cover it allows Empire to base the cover lines around him. I really like the effect of having a cover line above the masthead, and then a main one in the center with a few other lines added in to pull in the audience as well as letting anyone quickly passing the magazine to realize the cover is based on the Bond film due to all the cover lines. This is an effect I will use on my front cover as I feel it is a very effective technique.

Organisation/similar products

Recently I have been looking at the Legend movie poster. This film has been a huge influence in my product as I think it is very similar to my trailer. I really like this movie poster because it is simple yet reflect the Krays dominance brilliantly. By having Reggie looking concerned and Ron looking down on London it shows how despite their contrasts they both ruled the city and this is backed up by the line 'Power, Fear, Family' which shows the audience what they were about. I also like the blue background as it gives the poster a unique and effective love.  This poster is also similar to the draft version I did in a previous blog, http://lewisglennonmediaa2.blogspot.co.uk/2016/02/organisation.html. I also have been looking at the poster for the TV show 'The Last Panthers.'  While it is a poster for a TV show I still feel that it is a really nice poster as it has all the main characters inside the protagonist as well as the city, showing the audience what the protagonist has to do for his city as well as showing his enemies and allies. It is also similar to the other Legend poster I looked at a while back as shown here, http://lewisglennonmediaa2.blogspot.co.uk/2015/10/target-audience.html, and I really like the effect of blending in people and the city with the main character and is something I could do with Castro and maybe even the detectives in Castro.  What I did notice however was that both these posters have images of cities in whether it is a skyline or just famous buildings. Therefore I planned to do a photo shoot of the city on the 24th of February, as shown again by a previous blog, http://lewisglennonmediaa2.blogspot.co.uk/2016/02/drafting-and-planning_11.html.

However going through my phone I realized that I have some pictures I took when I have visited London, Barcelona, Krakow, and Berlin and I think they would fit in well with either layout for the poster based on which one I choose. Here are some of the images I have.

 I am really fond of these pictures and feel certain one's such as the Big Ben one and the third one could fit in well if  opt to use the Last Panther poster style, where as the images of the Brandenburg gate and the shard would look good if I put it near the bottom of the poster as done in the Legend poster. Either way these images are just a few I have and by adding them into my poster I will give my audience a glimpse of the city Poezzi and Castro are battling for, as well as making my poster look more effective.

Similar products

As mentioned in a previous http://lewisglennonmediaa2.blogspot.co.uk/2016/02/organisation.html, I have continued to look at similar products for my magazine front cover to help add to my ideas so far. Here I have looked at one for Robert Downey Jr's 'Sherlock' film. I was intrigued with this front cover, because Empire released one with cover lines and one without, with this one drawing in audiences because it was seen as a 'rare copy.' However while this is a cool idea to pull in an audience they could do this due to Downey Jr being such a well known actor. Therefore this idea will not be as effective on my front cover. However it is the image itself which I think can help me massively. Recently I have been trying to figure out an effective way to fit both Poezzi and Castro onto the front cover of the magazine and this image has given me a good idea for it. While Downey Jr is the main focal piece of the image, in the background you can see a shadow hinting that this could be his enemy in the film. This is then backed up by him holding the gun and giving the audience direct address as it implies he knows that his enemy is lurking in the shadows. This is an effect I could use for my magazine cover. By having Poezzi in the center of the cover and the main piece I will still be able to build my magazine around him, but then I could have Castro as a figure at the back showing the audience that the underworld is not all Poezzi's. This magazine cover has helped come up with another idea for my front cover and will be useful when I start to construct my magazine. I will begin drawing a draft of how I could use this effect on my cover in the near future.

Drafting and planning

Recently I have begun to draft some idea's for my movie poster and movie magazine. The image above is my draft at a movie poster. Here I will try and have a black background which is quite low key and have Poezzi and Castro stood in the center. However I will position Poezzi a bit higher up then Castro to show how powerful he is compared to Castro at the start of the movie. I will have Castro lower down but looking away from the camera to symbolize that he is looking into the future. I will have both of them holding a prop of a gun, which I have as shown by a previous blog, http://lewisglennonmediaa2.blogspot.co.uk/2015/10/organisation-props.html, to show my audience that both gang members are dangerous. I will have Poezzi in his suit, and Castro in a jacket to show their contrast in styles before having the title 'Poezzi' across them both faded in with a skyline of a city to show the audience the city they are fighting over.

                                                                            However as shown by the image above I cannot really draw, and my draft of the magazine cover was awful as you could not clearly make out the main cover lines or part of Poezzi's body. Therefore I decided to get an image from Empire magazine cover similar to my idea. As shown by previous blogs, http://lewisglennonmediaa2.blogspot.co.uk/2016/01/blog-post_31.html, I like the idea of having Poezzi central to the magazine looking away from the camera. This will allow me to shape the whole magazine around Poezzi and by not giving direct address it will show the audience he is focusing on bigger things. At the moment I have drawn up two drafts, the first with Poezzi on his own standing in the center similar to Johnny Depp here just holding his gun up like his preparing for someone to attack him. My second draft will have Poezzi and Castro both on it but perhaps back to back like they are both waiting for someone to attack them. However this could imply that they are friends instead of enemies, so at this moment I think it is best just to have Poezzi on the cover as he is the protagonist of the film. However I will continue to research into similar products and draw up more drafts, to make sure that it is the right decision to have Poezzi on his own rather than him and Castro.

Organisation

As shown by my previous blog post, http://lewisglennonmediaa2.blogspot.co.uk/2016/02/drafting-and-planning.html, I am very close to finishing my trailer for my film 'Poezzi.' Now I can focus on my ancillary products which are to create a movie poster and a magazine front cover for the film.  Therefore I will need to plan a photo shoot so I will have the images needed for my products.
         
I plan to do three different photo shoots, with the first one taking place on the 19th of February, the second on Tuesday the 23rd of February and the final one on Wednesday 24th February.  The first photo shoot will take place in my house as I have a plain white wall to use for the background, allowing me to add in different background if necessary and because it looks more professional. Here I will use Poezzi on his own for both the poster and the magazine so I can add him into the picture with Castro. I will then take Castro's picture on Tuesday at my school because once again it has a plain wall I can use and is a much easier location. Finally on Wednesday I will take shots of buildings, the sky etc to use for my background on each product. This way I will have a range of things I can add in for an effective background and I can just the images from all three shoots together for each product.

By opting to take all my photo's on these days I will have plenty of time to start constructing my products, but will also have the next few days to look at other similar products to help me create an effective movie poster and magazine front cover.

 

Drafting and planning

Here is my first draft for my trailer 'Poezzi.' I will present this first draft to my class soon to see what I can improve on. I just need to add a voice over over the money scene seen about 43 seconds in, as my microphone broke so I was not able to film it. However I will have plenty of time to add in the voice over onto the money scene.  As shown by my previous blog posts, https://www.blogger.com/blogger.g?blogID=7887613833309882933#editor/target=post;postID=8584099644708172159;onPublishedMenu=allposts;onClosedMenu=allposts;postNum=6;src=link, I have spent a fair bit of time editing certain segments for my trailer and have gotten positive feedback for it, http://lewisglennonmediaa2.blogspot.co.uk/2016/02/target-audience.html. I am pleased with how these segments have come out as the sound/music synchronizes well with the footage and it really shows the audience a glimpse of action as well as the damage both gangs can do. However as it is my first draft there is still room for improvement and I think that the start of the trailer needs work as I still haven't got many sounds to use it it to build suspense and mystery around Poezzi. Therefore after feedback from my class I will start to focus more on the start of the trailer to try and create this mystery and suspense around Poezzi. However overall I am happy with how this first draft looks as I feel the middle and end bit of the trailer is very strong, and I also have plenty of time to brush up and improve certain elements of it!

Similar products

Here is the front cover of movie magazine premiere advertising the film 'Spider-man 3.' While this does not fit my movie trailer genre I still feel that it is a good movie magazine cover to analyse as it is a simple yet effective design. For starters the background is just a simple plain white background, which is very different to the other cover I looked at, http://lewisglennonmediaa2.blogspot.co.uk/2016/01/blog-post_31.html, where the background was of a city. Now while the background of a city might suit my magazine if both Castro and Poezzi are on it, a plain background might be more effective if I opt to just have Poezzi on my front cover. This would allow me to dedicate the magazine just on the main character which will intrigue the audience and help pull them in. Also the picture of this magazine is a medium shot of Spiderman and he is giving direct address. This lets the audience feel a connection to the character as he is directly addressing them and I could use this with Poezzi but perhaps give him a sinister look like he is targeting the audience, before basing the cover lines all around him. However I might just have a shot of him sat in his chair as it may look more effective. This magazine has helped me build up another possible idea for my magazine and has shown me how I can make a simple design look effective.

Drafting and planning

Here is another editing shot of my movie trailer. Here I am editing the scene where Castro has one of Poezzi's men and this scene will feature in the final segment of the trailer. I opted not to see Castro's face in the clip and just to see his hands and the knife as I felt that this will add suspense and tension in the final bit of my trailer. As shown by the audio track I don't have any sound to go with this segment yet but this is because I am still in the phase of editing this before the deadline of my first draft.

 I also decided to add a cut to black in my trailer as shown by the image to the left. I did this as it is a very effective technique to use and it also allows me to add a bit more time onto my trailer. As shown by the image I have added in a cut to black after Poezzi has been informed of Castro and then Castro's segment as shown in a previous blog, http://lewisglennonmediaa2.blogspot.co.uk/2016/01/drafting-and-planning_21.html. This will make the audience curious on what the problem is as it will cut just to black before going into the segment. I will also probably add a cut to black in my final segment as well to add to the suspense and tension. At the moment I am very close to finishing my first draft and feel that so far my trailer is looking good! However I will appreciate the feedback I get back so that I know where to improve. 

Target audience

In my previous blog I recently made a segment of my trailer to feature at the start, http://lewisglennonmediaa2.blogspot.co.uk/2016/01/blog-post_29.html. In order to please my target audience I asked them for there views on the clip and got some good replies as shown by the images below.

My target audience all agree that the music fits in well with the clip which is good because now I have two key bits of the segments which synchronize well with the footage and I am glad to know that this song works and I haven't wasted my copyrighted music. However I have been told that the second running scene might be to long and that Poezzi's voice is quiet compared to the music. These are both valid points but I did this for a reason. For starters I made Poezzi's voice seem calm to contrast with the load music as it shows how powerful he actually is but also I can mix this with how he goes from being calm and control to stressed and pressured by Poezzi. I also made the running scene a bit longer as well as I felt the camera angle was nice and I also felt the gang had done enough action. Overall though I am pleased that my target audience likes this clip!