Target audience

Now that I have finished my magazine front cover, http://lewisglennonmediaa2.blogspot.co.uk/2016/03/drafting-and-planning_22.html?showComment=1458944781436, I decided to get my audiences feedback on it having built on their improvements from a previous blog post, http://lewisglennonmediaa2.blogspot.co.uk/2016/03/target-audience.html. Overall it was positive feedback as I was praised for how well the colors of black, red, white and gold mixed together thus making it look very professional. Also the fonts I used were praised as it would catch my audiences eye and drawn them in to the magazine. From this audience feedback I have learned that this is an effective,professional magazine which would draw in my target audience which I am pleased about as that is what I aimed to do when I started to construct the magazine.

Target audience

Now that I have finished my film trailer, http://lewisglennonmediaa2.blogspot.co.uk/2016/03/blog-post_20.html I decided to get my target audiences feedback on it.I got positive feedback from my target audience. I was praised for it reflecting the tone and style of a British gangster film which I am really happy about as 'Poezzi' is an independent British film so to get the tone right for that was my main aim.  I was also praised for the choice of music and sounds fitting in well with each scene in the trailer as well as not giving too much away which helps pull in my target audience as shown by a comment below from one of my target audience. I am really happy about this feedback as I was managed to hit all my goals I set when making my trailer by getting the tone and music right and being able to draw in my target audience to watch the film.

Organisation

This is my finished movie poster for my film Poezzi. As mentioned in a previous blog post, http://lewisglennonmediaa2.blogspot.co.uk/2016/03/blog-post_23.html, I was very close to finishing the poster having blended in the background of the city into him, as well as adding in a background and the catch line. All I needed to do was add in the name of the actors in the film and I decided to choose the actor of the detective to go with the actors of Poezzi and Castro. I did this because I feel that by putting the names in the order of Poezzi (Jack Bowen), to the detective I am actually ranking who rule's the city blended into Poezzi, thus implying that Poezzi rules it, then Castro is next in line as he is the challenger and then the detective who by ranking should be top is actually last out of the three because he follows the rules of the state. This shows my audience that to be on top you need to play dirty. Overall I am extremely happy with how well this poster has come out as it is very effective and similar to the products I looked at,http://lewisglennonmediaa2.blogspot.co.uk/2015/10/target-audience.html, which was my aim.

Drafting and planning

In a previous blogpost, http://lewisglennonmediaa2.blogspot.co.uk/2016/03/drafting-and-planning_17.html, I had started to construct my poster on photo-shop by taking out the background of Poezzi and adding in a plain white background. Now I have started to mix in the background with Poezzi similar to past products I have looked at, http://lewisglennonmediaa2.blogspot.co.uk/2016/02/organisation_20.html. I decided not to stick with my original plan of mixing in Castro with Poezzi as it did not look effective, so decided just to mix in a building with Poezzi to show my audience the city he 'rules.' I first gathered and image of a building I took while in Krakow and using photo shop faded it into Poezzi's body as shown by the first image. I then added in the film title and placed where the name of three actors will go, with them being the name of Poezzi, Castro, and the head detective. I will put the first names in blue and last names in white to stick to the main colours off the poster which gives a really nice cool effect. I then added in the title of the film in the center of both Poezzi and the city to show the audience how big the name Poezzi is on the city I then added in the tagline 'a new dawn, a new day.' I was going to use the tagline 'every king must fall' but felt that the new day tagline fits better with how Poezzi, a typical old styled gangster could be falling to a new younger gang leader. I then faded in the tagline with the background as it looks very effective and keeps to the whole fading in part of my poster. Finally I simply added a 'coming soon' tagline on the bottom to show the audience that the film will be out soon.

Drafting and Planning

In a previous blog post I asked my target audience how I could improve my magazine, http://lewisglennonmediaa2.blogspot.co.uk/2016/03/target-audience.html. While most the feedback was positive I did have minor changes I needed to make to keep to the general conventions as well as making it more professional.  Now I have taken my audiences advice and just slightly tweaked the front cover to look more professional. Firstly as mentioned in my previous blog I forgot to add on the US dollar price of the magazine but had the USD label. Therefore I simply put £3.99 (the UK price) into dollars and just added it in. Secondly I made the main cover line bigger so it dominated the cover and simply let my target audience what film is the main issue of this edition of Empire magazine. I am glad that my target audience gave me such good feedback as I was able to just make these little tweaks and I am pleased with how well my front cover has turned out!

Organisation

Here is my finished trailer for my film 'Poezzi.' After publishing my first draft a while ago, http://lewisglennonmediaa2.blogspot.co.uk/2016/02/drafting-and-planning.html, I built on feedback and I am very happy with how my trailer has come out. I decided not to add narration over the money scene instead just stretching the son 'shipping up to Boston' to the full 15 seconds I was allowed. I also decided to pick a much slower sound for the start to set the tone of the film because in my first draft in went from really slow to really fast and loud too quickly. The sound I found was perfect and created a lot of tension as well as making the audience wonder what the trailer would feature. I also added in punctuation drops as mentioned before, http://lewisglennonmediaa2.blogspot.co.uk/2016/01/blog-post_11.html. I really think my punctuation drops fit in well and fills in the audience on what is happening in the trailer without giving to much away. Those were my two main improvements so I just brushed up on little things like sound and editing and am really pleased with how my trailer has come out as I feel it gets across the story I wanted to tell about Poezzi being untouchable but then facing his biggest challenge.

Drafting and planning

Now that I have finished my magazine front cover I have began preparing for my movie poster. As I plan to mix in Castro with Poezzi as mentioned in previous posts, http://lewisglennonmediaa2.blogspot.co.uk/2015/10/target-audience.html, it is important that I have Poezzi's body perfect without any background or little cuts. On Paint.Net it is difficult to do this so I have opted to use photo shop. First I got the original image and then coloured in what I wanted to keep which is why the second image is in in red. I then got rid of the bits not coloured in so I had just Poezzi without any background as shown by the third image. I then added in a white background, which allows the focus to be on Poezzi and the people mixed in with him. Also by having a plain white background I am able to add in the films name as well as a little sub title to give the audience some insight into the film as well as sticking to the fact that it is a unique poster. This will lead to a simple but effective movie poster and now that I have sorted out Poezzi I can begin to construct the rest of my poster in time for the deadline on Thursday.

Drafting and planning/similar products

Here I have show how different magazines I have looked at has helped me create my magazine front cover. As mentioned in previous blog posts, http://lewisglennonmediaa2.blogspot.co.uk/2016/03/target-audience.html, my main influence for the cover was the American Gangster front cover which is shown by the way I have laid out the cover lines, as well as given the characters a little description of themselves for the audience to get an insight into the film. I also copied there use of the pug by offering two free posters and placing the posters above the pug, to help me grab my audience eye as they might not be interested in my film, but may be interested in the films that feature on the poster. Also my cover was a replica of the American Gangster cover because I had two characters on the front rather than one, which is a rare thing to happen on movie magazine covers.

The way I got Poezzi to pose was based off of the Sherlock Holmes cover which I also looked at,http://lewisglennonmediaa2.blogspot.co.uk/2016/02/similar-products.html. I liked the way how Holmes was holding the gun as well as giving direct address to the audience to show them that the film will feature action and his life may be in danger but he is ready for it, and I replicated this by having Poezzi look at the camera, hold up his gun and also wearing his suit to show how calm he is about Castro's threat. This is also reflected by his ice cold serious expression as it gives away no emotion.

Meanwhile I based Castro's look loosely off on the Inception cover, by having him look away at the camera thus implying to the audience that he is focusing on the bigger picture and as he is holding the gun it is clear that picture is Poezzi. I also copied a general convention of Empire magazine by having a title above the masthead to give the audience an idea of what the main film article is about. I highlighted this by putting the arrow from the Inception line 'The Dark Knight Returns' to mine which is 'Gang Wars' as both this lines will get the audience wondering what the film is about and make them want to read about it thus pulling them in.

Finally I stole the bottom cover line off of the Bourne legacy cover as it allowed me to fill up some free space as well as add in some more cover lines to attract the audience. I liked how it used white colouring and a line to separate the cover lines so used this approach for mine which came out very effectively!

Target audience

Recently in a previous blog, http://lewisglennonmediaa2.blogspot.co.uk/2016/03/drafting-and-planning_11.html I showed you that I had finished my magazine front cover for my film 'Poezzi' but mentioned I would make some tweaks to it. To help me find these tweaks I asked my target audience what they thought of my trailer and got some key feedback. Firstly I was praised for my choice of colour and the look of my cover stars which is good as they are the two most important things of a movie magazine in my opinion. However there were some tweaks for me to make. For starters it was pointed out that I had put USD, which stands for United states Dollar on, but had put a pounds price. This was because I meant to put a pound and dollar price to be sold in England and the USA. However I forgot to add on the dollar price so I was glad that my mistake was pointed out! It was also suggested that I make the main cover line bigger, which again is a fair point as it is not really dominating the cover and grabbing the audiences eye which is what it is supposed to. My final improvement was to center align the names and descriptions of the gangsters. This again is a good point as it would look more smoother and professional, but as pointed out in a previous blog, http://lewisglennonmediaa2.blogspot.co.uk/2016/03/blog-post_8.html, I based this front cover off of Empires 'American Gangster' cover and they do not center align as shown below. Therefore I will not center align the gangsters names and descriptions as it is an effective effect which I like the look off. My target audience feedback was really helpful and now I will make the small tweaks to my front cover, meaning that it will soon be done as well as my movie trailer leaving me with just my poster to finish.

Drafting and planning

In my last blog post, http://lewisglennonmediaa2.blogspot.co.uk/2016/03/blog-post_8.html, I was constructing my front cover for my magazine. Now I have put together the final pieces needed for the magazine and completed it as shown by the image above. I decided to add in center cover lines as it doesn't take away the focus from Poezzi and Castro. I named big films and names to catch my target audience's eye when they are passing the magazine in the shop, before putting small summary's of what the article will include to draw them in some more by giving them an insight into the articles. I then added in small lower cover lines at the bottom as well to add some more gloss and depth to my cover. I then added in 'the worlds largest movie magazine' by the masthead as that is a general convention of Empire magazine. Overall I am happy with how this cover has come out so far but will continue to make little tweaks to it if my target audience think it is needed.

Drafting and planning

Now that I am close to finishing my movie trailer and have finished my research into my ancillary products I have started to construct my magazine front cover as shown by the images above. I have decided to use one of my city pictures originally for my poster,http://lewisglennonmediaa2.blogspot.co.uk/2016/02/organisation_20.html as the background. I did this because I felt it was a strong image to use of a major city, to show what Poezzi and Castro are fighting for as well as the darkness reflecting the film. Having also looked at the Empire magazine cover for Empire magazine in a previous blog,http://lewisglennonmediaa2.blogspot.co.uk/2016/01/blog-post_31.html, I decided to base my magazine on that front cover, as I really liked how the cover lines are based around the main characters and it shows the audience that they are rivals. So therefore I picked two strong images of Poezzi and Castro and imported them onto the background and placed them back to back. I then placed the main cover line over them with two sub titles and copied the little bio bit about the two characters. I then added in a pug offering two free posters to help attract my target audience to the magazine. I then added in a 'gang wars' heading above the title of the magazine similar to 'the crime issue' used in the American Gangster film. This will help show the audience the premise of the film as well as pulling them in again. I have then added in stranded conventions such as datelines and bar-codes by importing in an image of the bar-code so I stick to the general conventions. I still have a lot to add onto this cover, but I am happy with where I am and how it looks at the moment.

Drafting and planning

In a previous blog, http://lewisglennonmediaa2.blogspot.co.uk/2016/03/blog-post.html, I recently discussed the improvements my teacher gave me to improve my trailer. I have taken this on board and quickly began to start making my improvements, focusing on making in fillers to help distinguish how big a challenge Castro is to Poezzi, as well as giving my target audience some insight.

 In my first image I decided to copy something most trailers use. At the end they have a quick 2 second spell where the show the title of the film then it cuts to coming soon and website, plus social media network logos where you can find more information on the film, as shown by the top image from the 'Straight Outta Compton' trailer, as well as the film production logo, in my case the BBC films one which is in the center. Therefore I copied this to create my own as it allows my audience the chance to find out more about Poezzi, and the coming soon will feature after my Poezzi picture shown on the bottom. However I need to take out the coming 2016 bit out of that image.

Below is a filler I will add before Castro appears and will build on a filler I will use earlier in the trailer. This clearly shows that Castro is more than he appears in the trailer and he is the man who will push Poezzi the furthest in the quest to be king of the underworld. Finally in my last blog I forgot to mention that my teacher thought it would be better if I scraped the ratings system after the BBC intro and added in a makers off as it is more effective and is something crime drama/gangster movies use. Therefore I just made up another film name and added in the makers off to put in at the start of my trailer so it looks more professional and realistic. I now just need to focus on the sound used in my trailer, and then will have a finished copy!

Organisation

Here is my first draft of my trailer which I handed in to my teacher recently. **INSERT TRAILER**


While my teacher praised me for how well I linked the action with my sound and music, and how well my actors fitted the role of gangsters and detectives, he did give me some improvements for my trailer. For starters he pointed out how it is not clear indication that Castro is Poezzi's rival as they both come across as just two separate gangs and theirs nothing that distinguishes them from each other. He suggested that I add blank fillers, as shown in the image above, to show that Castro is Poezzi's rival. This was a valid point and by adding in one of these fillers I will be able to clearly show the audience that Castro is Poezzi's new main rival, as well as stretching out my trailer a bit more time wise so it fits in as a theatrical release. It was also suggested that I use punctuation drops for my fillers. The gif below shows a punctuation drop in the Legend trailer. These are effective ways of pulling in the audience as the fillers jump out at them grabbing their attention rather than just appearing slowly and taking some of the gloss off of the trailer. My other improvements for the trailer was to sort out the sound effect at the start around as it goes from slow simple sound effects to a loud bit of dramatic music. This is a fair point and made my trailer seem a bit unprofessional so therefore I have taken it out and will begin to look for another sound effect to use instead which fits in with the slow build up at the start.

Drafting and planning

 I had originally planned to take the picture of Castro for my poster and magazine, last week on Tuesday 23rd March. However as addressed in a previous blog, http://lewisglennonmediaa2.blogspot.com/2016/02/blog-post_26.html, my friend was unable to do that so I did Castro's photo-shoot today. I felt that the images were a success, and just like with Poezzi's I have selected my best ones. I decided to use the two bottom images for my poster where I can place Castro either below Poezzi, similar to the Legend poster previously mentioned, http://lewisglennonmediaa2.blogspot.co.uk/2016/02/organisation_20.html, or I can place Castro inside of Poezzi using a fading effect or if needed I can place Castro next to Poezzi in a new idea if all else fails. The top image I will probably use for the magazine placing him next to Poezzi or having just Castro for a unique cover. However I am yet to decide if Castro will be on the magazine cover. Overall I am really happy with these three images and have a few more I can fall back on, but now that I have my images I will soon start constructing my poster and magazine cover.