Similar products: Editing used in trailers

A huge part of a movie trailer is the editing techniques used to pull the whole thing together. Editing is the most crucial part of a trailer as it sets the tone and pace for the film and that is the key element in pulling in your target audience.

Therefore I am going to need to use a number of different editing techniques and have decided to look at the editing used in the 'American gangster' trailer to help me get a flavor of some techniques.

The first editing technique is used right at the start of the trailer with a fading shot. This is used just to quickly set the scene to the audience before fading into the rest of the trailer, thus giving the audience an insight into the film but without boring them.

Also from 21 seconds to 26 seconds the trailer also cuts from the present to the past, which once again is giving the audience an insight into the back story behind the actual plot of the film. As my film main character 'Poezzi' is also a famed gang leader I could use this effect to show my audience what crimes he has inflicted. 

Finally throughout there is fast paced editing as well as cut shots to events happening as shown by this gif. This sets the tone for the film and lets people know that it will be a film packed with action as shown by the different events happening. I have already planned to use fast paced editing in the middle of my trailer so that it can give my target audience a glimpse of what will happen with my film and by using cuts shots as shown here I think I could pull them in due to how effective it looks as well as giving them an insight.